Portfolio

Because someone loved my work so much, they decided to...kidnap it? (Yes, frustratingly I've been hacked, a completely pointless act on this site) Feel free to scroll down to find bits of the portfolio I'm trying to restore. Please note that I will add, remove or change place on some texts during this process.

Various fictional campaigns (Swedish)

Social Commerce

Influencer campaign

Campaign for Mixed Media

Various projects and campaigns (executed)

Benify Role: Copy & Content writer

I create content ranging from Blog posts, web texts, whitepapers, and e-books to video scripts, sales and data-driven emails, social media ads and captions, newsletters, and infographics. Benify’s tone of voice is friendly and knowledgeable.
Here you will find some examples of blog articles for Benify (more are coming):
HR trendspotting 2023
Tips for communicating benefits to a global workforce

Permånad.se

Role: Copy & Content writer

I started when they were just about to launch their new website. Part of my job was to rewrite and fill it (UX-copy). I also create scripts for commercials and ads for Social Media, articles for the blog, and more. In short, anything needing a copy and a content writer’s attention. Have a look at the website here! Permånads tone of voice is friendly and accessible.

Evergreen carousel for Permånad.se made for Instagram and Facebook.
Users viewing for at least 3 seconds of video: 80%
Users viewing at 95% of videos: 73%, the benchmark was 35%.
The drop-off rate is merely 7%.

Outl1.se (BHG Group)

Role: Head of Content

As Head of Content, I led a team of content managers and photographers. We successfully launched a new website with a fresh look and logo during my tenure. My duties included conducting research, creating SEO-friendly content, devising social media strategies, email marketing, UX writing, marketing and content planning, as well as editing and proofreading. This role demanded creativity, empathy, tenacity, diplomacy, patience, and the ability to plan, persuade, and collaborate with multiple stakeholders.

Pierce Group AB

Role: Lead Copywriter

As a copywriter for Pierce, I wrote for all three store brands but mainly for XLmoto and Sledstore. This includes banners, emails, and native ads. I also helped create personas and tone of voice for all three brands: XLmoto, 24mx, and Sledstore, which are tongue-in-cheek, familiar, and share-your-interest-friendly. I conducted three weekly campaigns for the three sites, featuring 6 to 9 banners in both English and Swedish (translated into 12 other languages).
Add three emails per brand, various articles, and native content. Triple this during high seasons, such as Black Friday, Gearing Up, and Summer sales.
I’m the proud mother of the Gearing Up campaign that typically starts in January for XLmoto.
Gearing Up is a play on the gears on a bike and gearing up, as it involves getting the required equipment for the upcoming season.
Below, you see one (English & Swedish) of the texts I made for the 2019 annual Easy-up Race tent campaign for Pierce (the banner, however, is from 2022):

Some examples of banners for XLmoto (copy only) from a campaign I called ”We are revving up some wheelie good deals” We played with all puns possible. Header and Subheader as below:

Fyndiq

Role: E-mail copy for Christmas campaign as a Freelancer

Below are some examples of Facebook content for AVAmc.

AVAmc is a local motorcycle dealer, so the content needed to be personal, quirky, with a sense of humour and relatable. Unfortunately, that means all the content is in Swedish. Although I wrote the articles with local customers in mind, people from all over Sweden visited us to try out and buy our bikes (as referred to in the articles), so they proved very effective.

The article below was written to encourage people to purchase the last of this specific model, highlighting its suitability for both young and old.

The article below was to market and announce that we had received this new specific street bike from Suzuki.